Why You Should Be Creating Content Online and How To Create Content People Want To Engage With

Ep 0054: Why You Should Be Creating Content Online and How To Create Content People Want To Engage With In Episode 52 of the podcast I spoke in detail about my seven-step process to launching a product online, all of which was recorded whilst I was right in the middle of carrying it out myself. I am now pleased to say that my course is now live, and the process is finally complete. Although it way hard work, I thoroughly enjoyed the process and I want to share my findings with you at the start of the episode. Following that, I want to talk about something that has come up a number of times in my course Facebook group – why you should be creating content and how to create content people want to engage with. Key Takeaways Covered in the Podcast - Publishing content online shows people that you are an expert and you know exactly what you’re talking about. It also allows you to help people, helping nurture your relationship with potential clients. - If you want to focus on Search Engine Optimisation to grow your business, creating regular content is a great way to increase your chances of being found by Google. - Planning your content in advance is a great way to ensure you always have something to put out. Two to three months in advance is ideal, so make sure you schedule in the time to batch content where you can. - A great way to come up with content ideas is to go to your customers and ask them exactly what it is they want. Change the way in which you interact with your customers and listen to what they’re asking, looking for questions that come up on a regular basis. - Another great way to create content is to take inspiration from people who are in a similar field from you. Obviously, you shouldn’t copy what people are doing, but looking at the topics they’re covering could give you an idea of how you could provide new insight into the matter. - Use answerthepublic.com to search for keywords and it will tell you exactly what people are searching for in relation to those words. For full show notes and links visit: https://teresaheathwareing.com/54