Why You Should Be Using Video, Even If You’re An Introvert

Ep 0065: Why You Should Be Using Video, Even If You’re An Introvert This week is another interview, with Meredith Marsh. She is a blogger, but a total introvert. She publishes video editing videos and camera know how’s, so we cover how to use video within your marketing strategy. With the rise of video on social media it is important that people are using video in their business, whether you’re an introvert or extrovert. We talk about how to get started and all of the things you should think about doing as you launch your videos. Key Takeaways Covered in the Podcast - It is so much easier for your audience to connect with you through video. They begin to trust, know and like you. - When it comes to recording your videos, you can use your phone to get started. They work well when there are lots of natural lighting and as they’re designed for audio, the sound is great. It’s important to remember, though, that the quality of the content is more important that the quality of the pixels. - Launching video within your business takes time as it is a new skill that you need to learn. The best thing to do is be critical of yourself and know where it is you need to improve. - If you are thinking of starting video within your business, the best approach to take is to look at the common questions that are people are asking in your industry. If there are things you are asked over and over again, creating a video that explains it gives you something to send to people instead. It also helps when it comes to SEO and Google search. - Remember, if you are recording a video and you don’t like it, you can delete it. - You don’t have to be young to start a YouTube channel. - If you don’t want to start a YouTube channel, Instagram stories is a great way to post videos that people will connect with. If it doesn’t go right, you can keep recording. IGTV is also an option. - There are lots of mobile apps where you can edit your videos. Adobe Rush lets you repurpose a video for multiple different platforms, depending on the optimal sizing. - Don’t feel like you have to fill time constraints when it comes to video, the important thing is the you’re getting started. - If you are worried you don’t have time to do YouTube, you don’t have to fully commit. Whether you’re creating a teaser for your main ‘focus’ or creating one video a week, if you want to incorporate it into your strategy you can. If you know what content people want, the whole process is so much easier. Another approach is to batch content over the course of a few hours. For full show notes and links visit: https://teresaheathwareing.com/65