Entrepreneur Interview: Sarah Lyons, Associate Broker and Top Agent

Sarah Lyons is sharing some of her #realestate wisdom and how she has grown her business so fast. Sarah is the #1 Century 21 Judge Fite Agent, #61 individual agent in Texas (not brokerage specific). She is a National Association of REALTORS 30 under 30 honoree, has closed over 350 transactions. She's also a buys mom of 2 sons, ages 10 and 8, and knows something about work/life balance. You can connect with Sarah here: Cell/text: 817-675-6006 Email: [email protected] Website: https://www.sarahlyonsrealestate.com/ 00:00 Welcome! 00:20 Introducing Sarah Lyons, Association Broker, NAR 30 Under 30, Over 350 transactions 01:27 How a new family plan and a Groupon got Sarah started 02:50 How much different Sarah's goals were when she started versus now 04:00 beyond putting goals in writing, this is how Sarah does goals 05:17 Marketing strategy, how you don't know what you don't know 05:38 How Sarah gets most of her clients 06:23 how you have to work when you don't have anything to fall back on 06:50 how Sarah got her first client 07:27 she didn't know what to do when she got her first appointment 08:00 why you don't have to wait until everything is perfect 08:40 it's about authenticity 09:20 how her marketing has pivoted after growth and with Covid-19 10:50 how she has been working remotely with buyers 11:35 putting "top agent" into perspective 12:35 how Sarah ranks in Texas against all the other agents in the state across all real estate companies 13:21 how her listing marketing has changed with the pandemic 14:05 what Sarah wishes someone had told her about business before she started 15:00 the importance of family time and a couple ways Sarah's family makes this time 15:38 when Sarah doesn't say I'm sorry 17:00 even a top agent can take a long vacation if you do this 18:00 her husband is her accountability partner by doing this 18:36 Sarah's favorite tip to simplify your life and some of her favorite apps 20:30 marketing automation and how technology can make your life easier 21:32 when it comes to social media, do you feel Facebook is still the best platform? 22:00 what I noticed on the engagement rate on some Facebook pages with huge followings 22:50 choosing which social media platform to use depends on THIS 23:10 two types of marketing I recommend entrepreneurs focus on 23:35 the bad thing that happened to one of my own Facebook pages #entrepreneur #interview #marketing #business #success 24:11 the current opportunity available on Facebook 24:36 what you're going to have to do to reach your customers on Facebook 25:05 this tip is good on any social media platform 25:28 does a real estate agent need this marketing strategy? 27:01 how can we best maximize Google for marketing without spending a lot of money? 27:45 some of the things you can do on Google My Business to market your business 29:00 one way Sarah used her Google My Business and something she checks regularly 30:17 why I recommend Sarah and how she can help you 30:45 how you can get in touch with Sarah 31:05 why Sarah refers clients to us for marketing #entrepreneur #business #marketing #digitalmarketing #realestate