Can Marketing Save the Planet?
Podcast tekijän mukaan canmarketingsavetheplanet
Kategoriat:
95 Jaksot
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Episode 52: Marketing, mindset shifts and the pursuit of a purpose upgrade, with Paul Skinner
Julkaistiin: 8.3.2023 -
Episode 51: Green Claims - The Challenge of Sustainable Consumption with Oliver Bealby-Wright, Consumers International
Julkaistiin: 24.2.2023 -
Episode 50: Integrating ESG why it’s not a reporting challenge but a strategic challenge - with Professor Ioannis Ioannou
Julkaistiin: 2.2.2023 -
Episode 49: Purpose Disruptors - What agencies can do when agencies have agency
Julkaistiin: 19.1.2023 -
Episode 48: Can Marketing Save the Planet? The Story So Far…
Julkaistiin: 6.1.2023 -
Episode 47: ‘Start Measuring your Marketing Carbon Impact Now’ with Jo Young, Managing Director at Unifida
Julkaistiin: 19.12.2022 -
Episode 46: ‘Speak Up Now - Marketing in times of climate crisis’ - creating credible Storylines with Author and Strategist - Wim Vermeulen
Julkaistiin: 28.11.2022 -
Episode 45: Food Waste and The Sharing Economy - Driving Systemic Behaviour Change with Tessa Clarke, Co Founder and CEO - Olio
Julkaistiin: 10.11.2022 -
Episode 44: How Marketers Can Tell a True Story about Climate Change with Seth Godin
Julkaistiin: 27.10.2022 -
No Awards on a Dead Planet - Marketing Activism - Gustav Martner, Head of Creative, Greenpeace Nordics
Julkaistiin: 13.10.2022 -
Episode 42: Sustainable Investments - Changing the narrative with Zach Stein, The Carbon Collective
Julkaistiin: 29.9.2022 -
Episode 41: Brainprint - The biggest impact of the industry of influence, Solitaire Townsend - Futerra
Julkaistiin: 16.9.2022 -
Episode 40: Eco-Anxiety - The Courage to Stare Down the Truth, See the Good and Make it Grow - with Rob Harrison-Plastow
Julkaistiin: 1.9.2022 -
Episode 39: The story and impact of an unusual chocolate bar - Ben Greensmith, UK, Lord Chocolonely III
Julkaistiin: 18.8.2022 -
Episode 38: Navigating the Sustainable Marketing Compass - a dedicated Strategic Framework - Paul Randle & Alexis Eyre
Julkaistiin: 4.8.2022 -
Episode 37: Using the wisdom of the crowd to build a sustainability confidence score - with Adam Williams, Founder - Wherefrom
Julkaistiin: 14.7.2022 -
Episode 36: Sustainable Media - Investing in content and channels that support greener, healthier, fairer education and behaviour.
Julkaistiin: 30.6.2022 -
Episode 35: FMCG - How sustainability starts with us, the shopper - Helen Hepworth, Director - Collective Stories
Julkaistiin: 16.6.2022 -
Episode 34: Know your number - How to calculate your carbon impact - and drive change personally and professionally - Richard Campbell, Marketing Director, Giki.
Julkaistiin: 2.6.2022 -
Episode 33: Practical Steps to Building a Regenerative Business - Russ Avery, Avery & Brown
Julkaistiin: 19.5.2022
Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer.
