Positioning with April Dunford
Podcast tekijän mukaan April Dunford - Torstaisin
41 Jaksot
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How to Turn a Competitor's Strength into a Weakness
Julkaistiin: 13.2.2025 -
How to Position Against a Competitor Who Lies
Julkaistiin: 30.1.2025 -
Getting to the Root of the "We Have No Differentiation" Problem
Julkaistiin: 17.10.2024 -
Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi
Julkaistiin: 3.10.2024 -
How to Frame a Sales Conversation
Julkaistiin: 19.9.2024 -
From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky
Julkaistiin: 15.8.2024 -
Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors
Julkaistiin: 1.8.2024 -
Mastering Messaging for B2B Tech with Emma Stratton
Julkaistiin: 18.7.2024 -
Rethinking Marketing and Storytelling with Martina Lauchengco
Julkaistiin: 4.7.2024 -
Rethinking Sales Strategies for Modern Markets with Loren Padelford
Julkaistiin: 13.6.2024 -
A Buyer-Centric Approach to Competitive Positioning
Julkaistiin: 30.5.2024 -
Arming Sales Teams To Win in the Market, with Brent Adamson
Julkaistiin: 16.5.2024 -
The Role of Market Category in Differentiation
Julkaistiin: 2.5.2024 -
Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana
Julkaistiin: 18.4.2024 -
Why Positioning Does Not Make the Jump From Marketing to Sales
Julkaistiin: 3.4.2024 -
A Marketers Guide To Using The Sales Pitch
Julkaistiin: 16.11.2023 -
Mastering Strategy, Vision, and Positioning
Julkaistiin: 9.11.2023 -
Using Trends To Enhance Your Positioning
Julkaistiin: 2.11.2023 -
How To Think About Competition
Julkaistiin: 26.10.2023 -
How to Manage a Big Positioning Change
Julkaistiin: 19.10.2023
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
