The JM Buzz
Podcast tekijän mukaan Journal of Marketing - Torstaisin
Kategoriat:
77 Jaksot
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A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers
Julkaistiin: 3.10.2024 -
Using Generative AI to Provide Empathetic Customer Care
Julkaistiin: 19.9.2024 -
JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva)
Julkaistiin: 12.9.2024 -
Is It Time to Move Beyond Null Hypothesis Significance Testing?
Julkaistiin: 5.9.2024 -
Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions
Julkaistiin: 8.8.2024 -
How Should a Firm Collaborate with Suppliers to Co-develop Products?
Julkaistiin: 1.8.2024 -
How Drug Price Regulations Backfired in India
Julkaistiin: 18.7.2024 -
Influencers with Smaller Followings Are More Cost-Effective
Julkaistiin: 11.7.2024 -
JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)
Julkaistiin: 30.5.2024 -
Using Vintage Typography to Make Emotional Connections with Consumers
Julkaistiin: 23.5.2024 -
Striking the Right Balance Between Big and Small Influencers in Livestream Commerce
Julkaistiin: 9.5.2024 -
How Coining a New Term Can Encourage Specific Behaviors
Julkaistiin: 2.5.2024 -
JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)
Julkaistiin: 25.4.2024 -
Decolonizing Health Care: The Role of Marketing
Julkaistiin: 18.4.2024 -
AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement
Julkaistiin: 11.4.2024 -
Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas
Julkaistiin: 4.4.2024 -
JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)
Julkaistiin: 28.3.2024 -
Should Hospitals Specialize in an Area or Diversify?
Julkaistiin: 7.3.2024 -
JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)
Julkaistiin: 29.2.2024 -
Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?
Julkaistiin: 15.2.2024
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
