WFA's Better Marketing Pod with David Wheldon
Podcast tekijän mukaan World Federation of Advertisers (WFA)
42 Jaksot
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Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Julkaistiin: 28.4.2025 -
Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers
Julkaistiin: 2.4.2025 -
Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose
Julkaistiin: 26.3.2025 -
Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF
Julkaistiin: 5.3.2025 -
Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Julkaistiin: 12.12.2024 -
Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
Julkaistiin: 27.11.2024 -
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
Julkaistiin: 3.9.2024 -
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan
Julkaistiin: 30.5.2024 -
Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
Julkaistiin: 2.5.2024 -
Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon
Julkaistiin: 29.3.2024 -
Better Marketing Pod 2023 key learnings
Julkaistiin: 19.12.2023 -
Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo
Julkaistiin: 23.10.2023 -
Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
Julkaistiin: 22.9.2023 -
Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo
Julkaistiin: 9.8.2023 -
Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg
Julkaistiin: 20.7.2023 -
Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
Julkaistiin: 17.5.2023 -
Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
Julkaistiin: 12.4.2023 -
Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard
Julkaistiin: 8.3.2023 -
Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
Julkaistiin: 9.2.2023 -
Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
Julkaistiin: 14.12.2022
Hosted by WFA President Emeritus, David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
