Aligning the Incentives w/ Stuart Dunk

Consultant and former Nike procurement manager Stuart Dunk joins Blair and Leah to talk about his vision for how the marketing procurement function should evolve, how agencies should push back on onerous demands, the surprise highlight of a marketing procurement professional’s week and much more.  Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin  The ICA Stuart's Linkedin Stuart's Twitter Don't Forget To Look Project Spring report Why We Suck at Negotiating

Om Podcasten

In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"