20% - The Marketing Procurement Podcast
Podcast tekijän mukaan Blair Enns and Leah Power
33 Jaksot
-
Season 2 Coming 2Q24
Julkaistiin: 29.11.2023 -
This is Unsustainable w/ Caroline Johnson
Julkaistiin: 15.11.2023 -
Marketing Is an Investment w/ Brett Colbert
Julkaistiin: 1.11.2023 -
On Creative Effectiveness w/ George Tannenbaum
Julkaistiin: 18.10.2023 -
The Path to Great Work w/ Beverley Hammond and Susan Irving
Julkaistiin: 4.10.2023 -
Agency Model Innovation w/ Caroline Johnson
Julkaistiin: 20.9.2023 -
Tuning Up the Client-Agency Relationship w/ David Meikle
Julkaistiin: 6.9.2023 -
Just Say No w/ Niki McMorrough
Julkaistiin: 23.8.2023 -
2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective
Julkaistiin: 9.8.2023 -
Madison Avenue Makeover w/ Michael Farmer
Julkaistiin: 26.7.2023 -
2Bobs: Innoficiency in Your Agency
Julkaistiin: 12.7.2023 -
The Benchmark Problem w/ Jason Cammorata
Julkaistiin: 28.6.2023 -
The Day Everything Changed in CPG w/ Christy Lebor
Julkaistiin: 14.6.2023 -
Aligning the Incentives w/ Stuart Dunk
Julkaistiin: 31.5.2023 -
The Hidden Cost of Transactional Capitalism w/ Rory Sutherland
Julkaistiin: 17.5.2023 -
The Marketing Procurement Academy w/ Magid Souhami
Julkaistiin: 3.5.2023 -
Let's Play Fair w/ J. Francisco Escobar
Julkaistiin: 19.4.2023 -
Better Relationships = Better Outcomes w/ Kim Walker
Julkaistiin: 5.4.2023 -
The End of The Billable Hour w/ Tim Williams
Julkaistiin: 22.3.2023 -
Can Agencies Be Consultants? w/ Leo Rayman
Julkaistiin: 8.3.2023
In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"
