Madison Avenue Makeover w/ Michael Farmer

Madison Avenue Manslaughter author, agency advisor and former BCG and Bain consultant Michael Farmer joins the pod to discuss his brand new book, Madison Avenue Makeover: The Transformation of HUGE and the Redefinition of the Ad Agency Business. Blair's Twitter Blair's Linkedin Win Without Pitching Leah's Linkedin  The ICA's Linkedin The ICA Michael's Linkedin Farmer & Company Madison Avenue Makeover Madison Avenue Manslaughter The Structure of Scientific Revolutions

Om Podcasten

In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"