The Path to Great Work w/ Beverley Hammond and Susan Irving

20% welcomes its first client/agency team in the form of Kruger Products CMO Susan Irving and Broken Heart Love Affair co-founder Beverley Hammond. Together they discuss the trust and risk required to get to Kruger’s needle-moving and award winning campaign Unapologetically Human. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin Broken Heart Love Affair Beverley's Linkedin Kruger Products Susan’s Linkedin Unapologetically Human

Om Podcasten

In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"