179. Hopper: Bringing fintech to travel booking

Hopper has acquired 100 million mobile users by offering consumer-friendly financial products and a gamified app experience, according to cofounder Frederic Lalonde. In this episode, Frederic takes us on a journey and explains how Hopper transformed from a company with the bulk of its initial revenue coming from airline ticket sales into a travel fintech business—selling algorithmically enabled financial products such as price-freezing capabilities and cancellation insurance. We’ll also discuss consumer psychology, the power of gamification and social commerce, and the trade-offs involved in targeting younger travelers.   Related insights:  Travel Disruptors: Bringing fintech to travel booking What is digital transformation? Join our LinkedIn community of more than 91,000 members and follow us on X at @McKStrategy.  Explore our collection of Inside the Strategy Room episode transcripts on McKinsey.com Discover our latest insights and join more than 90,000 influential professionals who are part of our LinkedIn community.: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/See www.mckinsey.com/privacy-policy for privacy information

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We talk with McKinsey partners and corporate executives on the challenges they face creating lasting strategies in a fast-changing world. We also examine the different ways these executives approach these challenges and the new and innovative ways they think of creating a vision for their enterprises.