Measuring your strategy’s odds of success

In this episode of the Inside the Strategy Room podcast, McKinsey senior partners Chris Bradley, Martin Hirt, and Sven Smit speak with communications director Sean Brown about their book, Strategy Beyond the Hockey Stick. In this first of three podcasts, the co-authors discuss the Power Curve of economic profit and how this empirical analysis can help companies calibrate their performance aspirations and cut through the social dynamics that produce inertia.