#60: How Emotions and Memory Shape Business Outcomes with Colin Shaw

Colin Shaw is one of the original CX thought leaders and podcast host. He brings a fresh perspective to what drives customer loyalty and the "why" behind loyalty. He predicts memory maps will replace journey maps because of the difference between our experiencing-self and our remembering-self. This episode is packed with insights that leaders can use immediately including: Colin Shaw is one of the original CX thought leaders and has authored seven bestselling books on customer experience.  He brings a fresh perspective to what drives customer loyalty and the "why" behind loyalty. He predicts memory maps will replace journey maps because of the difference between our experiencing-self and our remembering-self.  This episode is packed with insights that leaders can use immediately including: 1. Role of Artificial Intelligence in Enhancing Customer Experience by understanding and responding to customer emotions 2. Reorientation of Loyalty Perspectives - The criticality of emotional attachment over rational decision-making in driving loyalty 3. Memory & Experience in Customer Decision Making- Evaluation of past experiences and memories in shaping customer decisions 4. Why the implications of the peak/end rule should impact experience design  5. The significance of designing customer experiences for evoking desired emotions Meet Colin! Colin Shaw is an original pioneer of Customer Experience. LinkedIn has recognized him as one of the ‘World’s Top 150 Business Influencers‘, where he has over 292,000 followers and is one of the exclusive Top Voices which is the official LinkedIn influencer program. Colin’s company, Beyond Philosophy, LLC, has been recognized by the Financial Times as one of the leading management consultancies for the last four years. He is the co-host of the highly successful business podcast The Intuitive Customer, rated in the top 5% of all podcasts by BuzzSprout. He has also authored seven bestselling books on the subject of customer experience. Colin’s LinkedIn newsletter has over 70,000 subscribers.Colin is also a keynote speaker and commentator on CNN, BBC TV, NPR, LBC, and other media publications. Before this, Shaw was a senior executive in one of the world’s largest telecoms companies, where he led 3,500 people in sales, marketing, and customer service. Colin Shaw founded Beyond Philosophy in 2002 as one of the world’s first customer experience consultancies. Under his leadership, Beyond Philosophy has helped many of the world’s most prestigious organizations improve their customer experience, including American Express, FedEx, and Caterpillar. Using Beyond Philosophy’s methodology, the world’s largest container shipping company Maersk Line improved its Net Promoter Score®* by 40 points in 30 months, which gave a 10 percent rise in shipping volumes.  Subscribe to The Delighted Customer Podcast so you don't miss an episode: https://www.empoweredcx.com/podcast Subscribe to The Delighted Customer Newsletter for practical tips and insights: https://www.empoweredcx.com/delightedcustomersnewsletter