#61: The Alien and Clark Kent: Demystifying CX Leadership from AAA's Head of CX, Bryan Sander

What if you 1 in 4 Americans relied on the experience you led? 60,000,000 Americans rely on AAA for their roadside assistance when things don't go as planned. Bryan Sander, CCXP MBA, leads customer experience for AAA and joins me on the Delighted Customers Podcast (episode will drop tomorrow). Bryan's advice for CX leaders interested in strategies for growing credibility? He's assembled a CX team of over people helping AAA deliver outstanding and consistently good experiences to their members. Bryan is one of the sharpest minds among CX practitioners who I've ever met. You will not want to miss a minute. Tons of practical insights from one of my favorite CX leaders including: 👉 Use of ROI models and financial tooling to show the CX impact 👉 Understanding how the Rider and the Elephant metaphor can help you influence decision-makers 👉 The Alien and Clark Kent 👉 Bryan's opinion of Fred Reichheld's Earned Growth Model Powerful! Subscribe to The Delighted Customer Podcast so you don't miss an episode: https://www.empoweredcx.com/podcast Subscribe to The Delighted Customer Newsletter for practical tips and insights: https://www.empoweredcx.com/delightedcustomersnewsletter