Growth Masterminds: mobile growth podcast
Podcast tekijän mukaan Singular
Kategoriat:
139 Jaksot
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Privacy safe post-ATT behavioral targeting?!?
Julkaistiin: 15.2.2024 -
Making mobile games work (yeah, someone wrote the book on it)
Julkaistiin: 14.2.2024 -
RTB vs manual: BOTH needed for max admon $$$
Julkaistiin: 8.2.2024 -
No more app store tax? How to legally & safely skip IAP platform tax on Google Play & App Store
Julkaistiin: 31.1.2024 -
How AllTrails won 2023 iPhone app of the year
Julkaistiin: 23.1.2024 -
AI in user acquisition: where can AI help marketers most?
Julkaistiin: 15.1.2024 -
Growing a super-app in India organically and offline: GenWise
Julkaistiin: 8.1.2024 -
Lucas Moscon on admon (and ... can admon save subscription apps?)
Julkaistiin: 29.12.2023 -
CTV ads: where CTV fits in your user acquisition strategy
Julkaistiin: 15.12.2023 -
Play games to save the planet? How to boost engagement & retention ... while doing good
Julkaistiin: 9.12.2023 -
Product marketing managers OR user acquisition managers: Rovio VP Marketing Luis de la Camara
Julkaistiin: 1.12.2023 -
Pepsi's chief strategy & transformation officer on mobile, strategy, knowing your customers, and generative AI
Julkaistiin: 27.11.2023 -
Making SKAN work in the wild: multiple verticals & monetization models
Julkaistiin: 20.11.2023 -
Can we bring $350 billion in brand ad spend to mobile games?
Julkaistiin: 11.11.2023 -
From the first banner ad ever to generative AI in adtech: chatting with Data Axel's Tom Zawacki
Julkaistiin: 3.11.2023 -
What can we learn from 24 trillion in-app ad bid requests?
Julkaistiin: 23.10.2023 -
Free: ad monetization insights in your MMP dashboard
Julkaistiin: 16.10.2023 -
The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend
Julkaistiin: 6.10.2023 -
Privacy Sandbox #2 ... impact, timing, data you get, new stuff
Julkaistiin: 28.9.2023 -
Using generative AI to turbocharge your ad creatives
Julkaistiin: 20.9.2023
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
