151 Jaksot

  1. CTV ads: where CTV fits in your user acquisition strategy

    Julkaistiin: 15.12.2023

  2. Play games to save the planet? How to boost engagement & retention ... while doing good

    Julkaistiin: 9.12.2023

  3. Product marketing managers OR user acquisition managers: Rovio VP Marketing Luis de la Camara

    Julkaistiin: 1.12.2023

  4. Pepsi's chief strategy & transformation officer on mobile, strategy, knowing your customers, and generative AI

    Julkaistiin: 27.11.2023

  5. Making SKAN work in the wild: multiple verticals & monetization models

    Julkaistiin: 20.11.2023

  6. Can we bring $350 billion in brand ad spend to mobile games?

    Julkaistiin: 11.11.2023

  7. From the first banner ad ever to generative AI in adtech: chatting with Data Axel's Tom Zawacki

    Julkaistiin: 3.11.2023

  8. What can we learn from 24 trillion in-app ad bid requests?

    Julkaistiin: 23.10.2023

  9. Free: ad monetization insights in your MMP dashboard

    Julkaistiin: 16.10.2023

  10. The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend

    Julkaistiin: 6.10.2023

  11. Privacy Sandbox #2 ... impact, timing, data you get, new stuff

    Julkaistiin: 28.9.2023

  12. Using generative AI to turbocharge your ad creatives

    Julkaistiin: 20.9.2023

  13. New ASO & Apple Search Ads tips & tricks

    Julkaistiin: 15.9.2023

  14. Ad monetization hacks via Google, Amazon, Moloco with Felix Braberg

    Julkaistiin: 7.9.2023

  15. Winning with kids apps: competition, mistakes, and ways to win

    Julkaistiin: 30.8.2023

  16. SKAdNetwork: everything new from Singular (model migration, cohorts, SKAN 4, Google conversion API)

    Julkaistiin: 25.8.2023

  17. Your first million users: the evolution of growth with Itay Milstein

    Julkaistiin: 19.8.2023

  18. Your first million users: Rocking the cold start with Hannah Parvaz

    Julkaistiin: 11.8.2023

  19. App customers 3-4X more valuable vs non-app customers: Airship CMO Thomas Butta

    Julkaistiin: 1.8.2023

  20. MMM: here's the easy button you've been waiting for

    Julkaistiin: 17.7.2023

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.

Visit the podcast's native language site