Growth Masterminds: mobile growth podcast
Podcast tekijän mukaan Singular
151 Jaksot
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Cockroach apps: growing when budgets are low, with Lomit Patel
Julkaistiin: 1.2.2023 -
Location-based gaming beyond Pokemon Go, with Atlas Reality
Julkaistiin: 25.1.2023 -
Streaming deep dive with M&C Saatchi's Guillaume Lelait: CTV growth, leaders, ads, and future
Julkaistiin: 4.1.2023 -
Growth hacking web3: "a beautiful moment of a bear market"
Julkaistiin: 18.11.2022 -
Doubling retention to grow faster: Storyly VP Daniele Di Nunzio
Julkaistiin: 7.11.2022 -
SKAdNetwork 4: introduction, overview, questions answered
Julkaistiin: 1.11.2022 -
Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello
Julkaistiin: 14.10.2022 -
Creatives FTW: the evolution of playable ads
Julkaistiin: 5.10.2022 -
Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine
Julkaistiin: 14.9.2022 -
Contextual targeting and advertising: how good can it get?
Julkaistiin: 8.8.2022 -
Optimized Conversion Models for SKAdNetwork: up to 60% better
Julkaistiin: 2.8.2022 -
Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello
Julkaistiin: 14.7.2022 -
Facebook's not-for-drinking IPA and the United Nations of marketing measurement
Julkaistiin: 10.5.2022 -
Privacy Sandbox on Android: how ad networks and MMPs can work together
Julkaistiin: 4.4.2022 -
ironSource on Privacy Sandbox for Android: something new that marketers have never had before
Julkaistiin: 24.3.2022 -
50% more SKAN values? How mixed conversion models make SKAdNetwork work
Julkaistiin: 15.3.2022 -
Android Privacy Sandbox: the deep dive you need
Julkaistiin: 25.2.2022 -
Why Zynga bought Chartboost before getting bought by Take-Two
Julkaistiin: 17.1.2022 -
Making SKAdNetwork predictive (yes it's possible!)
Julkaistiin: 7.12.2021 -
Liftoff CEO Mark Ellis on adtech change, consolidation, competition
Julkaistiin: 26.11.2021
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
